Author: simonc

Learn How to Define Project Scope for Your Web Design Project

You’ve had a meeting with your client and set clear project goals. You understood what needs to be done and agreed on a plan. You felt relieved that everything was in order to start. But then, things begin to change.

Suddenly, the client has new ideas to make the project more successful. These ideas mean doing extra work that wasn’t part of your initial plan. You’ve put in a lot of effort, but now the client wants to go in a different direction, making all your previous work seem wasted. What you thought would be a straightforward path to completion has become a confusing journey through uncertainty.

This is what we call scope creep.

What is scope creep?

You’ve probably come across the term “scope creep” before, but what does it mean? Is it some kind of spell? If you utter “scope creep” in front of your computer, will your simple website design project suddenly transform into an email campaign, a social media contest, and a logo redesign?

Thankfully, no, it won’t.

Scope creep occurs when a project starts expanding beyond its initial agreement. It’s okay for a project to develop and change, but if it leads to you doing more work for the same pay, that’s a problem.

Here are a few ways to deal with it and prevent your project from becoming a nightmare.

Clearly outline the project’s scope in your contract.

We understand you’re a freelancer and you prefer a relaxed and flexible work style. However, being too informal can lead to unhappy clients. After meeting with your clients and discussing the project, it’s essential to document all the important details you’ve talked about.

Detail the work you’ll do — and what you won’t

Clearly define the services you will provide, including the number of pages you will build, the deadline for the client to provide content, and the number of design revisions included.

Also, state what types of work are not included in the contract, such as excessive revisions, and how you will bill for these additional services.

Here is an example:

I will build and launch five web pages, including Home, About, Services, Contact, and Blog. The client must provide content for these pages by 08/15/2023. If content is not provided by that date, the project timeline will be extended. Each page is subject to up to three design revisions. Additional revisions will be charged at a rate of $50 per hour.

Any pages added to the above list will add one week to the project timeline. Content can be produced for any of the above pages or any additional pages at a rate of $500 per page.

Ask for portfolio usage rights.

You can also inquire if you can showcase the work in your portfolio. If they agree, include it in the contract. Be open to flexibility here, as some clients might permit using samples with certain conditions, like excluding their company name or password-protecting the portfolio page.

It’s disappointing to create an excellent project for a client and later realize you can’t display it in your portfolio. I’ve experienced this myself and wish I had asked about it earlier. Lesson learned.

Include a kill fee or down payment.

Sometimes, a client might decide to stop a project that’s already started. Maybe they have other important things to focus on, and your work isn’t a priority anymore.

To make sure you don’t lose the money for the work you’ve done, especially if you agreed to a fixed project fee, include a “kill fee” or request an initial payment.

This way, you’ll get paid for the time and effort you’ve invested. The kill fee can be a percentage of the total fee or based on the work completed up to the point of cancellation.

Creating a contract might sound overwhelming, but it doesn’t have to be filled with complicated legal jargon. Keep it simple and clear. Ensure your client fully understands it before both of you sign it.

Have a plan for scope creep.

What begins as a small change to one webpage often leads to more adjustments on other pages. Eventually, it can even become a full redesign of the whole website.

If you’re billing by the hour, this can be beneficial, but only if it doesn’t interfere with your existing commitments to other clients. Otherwise, you’ll be putting in extra effort without extra pay.

Doing Unpaid Extra Work Isn’t a “Nice”

We all want to be helpful and make our clients happy. But when we start doing things that aren’t in the contract, we’re teaching the client that extra tasks are expected. As freelancers, it’s our job to avoid this.

A contract protects you from doing extra work without extra pay. If a client needs something beyond the original agreement, like an email campaign or a social media update, you can include a change request clause in the contract. This way, any extra work you do will be compensated.

Why Timelines and Payment Schedules Are Important for Freelancers

Having a clear schedule for project deadlines is crucial. Even if you’ve agreed on a timeline and a set fee, you should be prepared for the possibility of extensions. Every timeline should have a little flexibility, but freelancers must protect their time, especially if they have other clients waiting.

In addition to the project timeline, it’s essential to establish a payment schedule and provide clear instructions for submitting payments. This minimizes confusion and ensures you receive the compensation you’ve earned on time.

Schedule time for feedback and edits

The feedback process should have limits to avoid complications. Some clients don’t realize that even small design changes can lead to significant adjustments.

This is why having a clear timeline is crucial. Dedicate specific periods for revisions and specify what kinds of changes you’re willing to make. For example, if the client tries to change their brand within a website design project, you can say no if your contract doesn’t allow it.

Additionally, keep in mind that as a project progresses, some changes become more challenging. It’s easier to reorganize content early on, but if the entire sitemap changes just before the quality assurance stage, it’s a different story. Your contract should account for late changes that might affect the entire project. Charging extra for changes beyond the agreed timeline will protect you from excessive unpaid edits and help manage clients who tend to be overly particular.

Lastly, it’s important to determine who will filter and communicate the feedback. Having one point of contact will streamline the process and ensure everyone is aligned. Multiple people providing feedback can lead to conflicting ideas and confusion about the project’s goals.

About the Author: simonc

3 Ways to Stop the Splinternet and Protect the Open Internet

We’ve been noticing the possibility of a “splinternet” for a while. Internet shutdowns and different approaches to Internet rules by different countries have been happening. Recent events have brought us closer to a breaking point.

We need to protect the Internet now, or there might not be an Internet to save in the future.

To remind you, a “splinternet” is the opposite of the Internet we know. It’s the idea that the open, globally connected Internet we use today could split into isolated networks controlled by governments and companies. Most people don’t want this to happen.

How Would That Impact You?

The Internet is simple, and that’s what makes our online experiences smooth. You don’t need permission to send an email, shop online, or work together on a music project. If you have good and affordable Internet, you can just go online and do what you want.

But a “splinternet” would make things complicated. For example, your emails might not reach your friends in other countries, you might have to pay extra to shop from foreign websites, or you might not be able to collaborate with your band members.

Why should you be concerned? In short, the “splinternet” is getting closer.

The Internet is very tough, and we have plenty of data to prove it. It’s hard to imagine how we would have managed through an ongoing pandemic without this worldwide tool, which was quick and adaptable enough to meet our changing needs. However, we can’t assume it will always be this way.

The same things that make the Internet valuable and a crucial resource for humanity also make it susceptible to problems. We recently discussed three ways that could lead to a “splinternet.” These include:

1. Countries trying to disconnect from the Internet and control their own networks.

2. Governments make decisions about the Internet without protecting its functionality for everyone.

3. Countries making political requests and decisions that affect other countries’ access to the Internet.

The recent events triggered by the war in Ukraine have brought us closer to a worst-case scenario. A single political decision affecting another country’s Internet access could set a dangerous precedent leading to a splinternet.

Thankfully, G7 and European Union countries have taken steps to protect people’s Internet access through sanctions exemptions. But there’s still much more work needed.

Using the Internet isn’t just a privilege; it’s a responsibility to protect it. Each of us needs to act now to prevent a splinternet because turning back might not be possible.

The Internet Society, a global community with over 120 chapters and nearly 90,000 members worldwide, is already taking action to safeguard the Internet, and you can too.

You can take these three easy actions to help #ProtectTheInternet right now:

If you see something, say something.

Ask governments to #ProtectTheInternet.

Grow the movement using social media.

About the Author: simonc

How Encryption Can Make the Internet Safer for Everyone

Today, more than 200 countries and territories are celebrating Safer Internet Day. They’re asking everyone to come together to make the Internet a safer and better place. Parents especially understand how important it is to work towards a safer Internet.

The Internet has been essential for parents to juggle work and childcare during the ongoing pandemic. But it’s hard to ignore the growing problems that are getting worse on the Internet. With kids spending more time online for learning and socializing, we can’t always be there to watch over them.

What’s even scarier is when government proposals make it harder for people to keep kids safe online. They forget a simple truth: security is vital for a safer Internet.

This might sound simple, but it’s important.

The UK’s Online Safety Act and the US’s EARN IT Act are recent proposals. They put the safety of almost everyone online at risk, including children. These proposals do this by going after encryption, which is our most robust digital security tool.

Encryption is a vital technology we use every day. It’s similar to the lock on your front door, which keeps our conversations private. It also protects our personal details, like where we are, our medical records, and who we are, from criminals.

Now, let’s think about safety and security.

According to the Oxford Dictionary, safety means being protected from danger or harm. On the other hand, a secure Internet, as defined by the Internet Society, is one that can resist attacks on its infrastructure and provide a strong and reliable service to its users.

Why is encryption important? Think of it as protective gear for the Internet. It ensures that the inner workings of the Internet, as well as the countless interactions we have with it every day, stay private and genuine.

How does this promote safety online?  

An open letter from tech experts and groups points out that encryption not only safeguards privacy but also protects children and other vulnerable groups from online threats. People like journalists, LGBTQ+ communities, and human rights defenders rely on encryption to have safe online spaces.

If the UK or US governments succeed in banning encrypted communications, it’s like telling you not to lock your home’s doors.

Just as no responsible adult would advise a child to open the door to strangers, why would a government propose a law that makes almost everything you do online accessible to anyone?

In October, millions of people and businesses worldwide celebrated the first Global Encryption Day, encouraging encrypted communications.

Even the Government of Canada recognized strong public support for encrypted communications in a 2021 consultation report about online safety.

If more governments start with these strong foundations, we can have more meaningful discussions about real solutions for online safety, especially for kids.

Instead of using public money to promote bad laws, governments should invest in teaching digital safety in schools and homes and addressing societal issues before they become problems online.

Ultimately, it’s up to adults. Parents and caregivers are responsible for keeping children safe, whether in the physical or digital world. By consistently teaching kids how to stay safe in both worlds, simple tools like door locks and encryption can provide extra protection.

About the Author: simonc

How to Get More Comments on Your Blog: 5 Easy Tips

The majority of readers visit a blog but often don’t leave a comment or engage with it in any way. While some bloggers prefer it this way and turn off comments, fostering comments and interaction is the initial step in creating a community around your blog, and I believe this is crucial.

When it comes to comments, there are several ways to promote more interaction and participation on your blog:

Invite Comments

It has been observed that specifically inviting comments results in a higher number of comments than when they are not invited. This may be because it triggers a response in readers, even though they know that they can always leave comments on any post. Additionally, new readers who are unfamiliar with blogging may not always know about comments or how to use them, so invitations to participate in well-laid-out and easy-to-use comment systems can be helpful.

Tips for inviting comments:

  • Ask specific questions: Asking specific questions in the post is a great way to encourage comments.
  • Make it easy to comment: The comment system should be easy to find and use. Make sure that it is visible on all pages of the blog and that it is mobile-friendly.
  • Respond to comments: Respond to comments promptly and thoughtfully. This shows that you value your readers’ feedback and that you are building a community.

Ask Questions

Including specific questions in your blog posts is a proven way to increase the number of comments you receive. This is especially true when you ask questions in your headings, as this sets the tone for the post and gets readers thinking about the topic from the start.

Here are a few tips for asking questions in your blog posts:

  • Ensure your questions are specific and relevant to the topic of your post.
  • Ask open-ended questions that encourage readers to share their thoughts and experiences.
  • Avoid leading questions that have only one right answer.
  • Use your questions to engage readers and promote discussion.

Be Open Ended

If you say everything there is to say on a topic, you’re less likely to get others to add their opinions because you’ve already covered everything they might have said. While you don’t want to purposely leave too many things unsaid, there is an art to writing open-ended posts that leaves room for your readers to be experts, too.

Interact with comments left

If you don’t use your comments section, why would your readers? When someone leaves a comment, engage with them. This becomes more challenging as your blog gets larger, but it’s especially important in the early days of your blog. It demonstrates to your readers that their comments are important, encourages a culture of interaction, and signals to other readers that your comments section is an active and valued part of your blog. As the activity in your comments section increases, you may find that you can be a bit less active as readers start answering questions and building a community. Still, don’t completely ignore your comment threads.

Whether you find interaction challenging or enjoyable, it’s a crucial aspect of your blog’s growth.

‘Reward’ Comments

You can show appreciation for valuable comments in various ways, from a simple “good comment” acknowledgment to featuring them in other blog posts you write. Recognizing readers who make insightful comments not only affirms their contributions but also draws the attention of other readers to the positive use of your comments section.

About the Author: simonc

Understanding the Internet Today

Every day, I ask Google about the weather as I prepare my son for daycare. This quick routine helps me decide what he should wear and whether we need extra clothes or a jacket for our bike ride.

No matter how you check the day’s forecast, the source you’re using doesn’t directly measure or predict the weather. Instead, it shares information collected by those who do. The Internet plays a big part in spreading and communicating this data. It also assists meteorologists in gathering information from various sources, even remote sensors, to make weather predictions better.

Meteorologists often make mistakes in their forecasts, but it’s a tough job. They have to consider thousands of different things, including hundreds of factors they can’t control, to understand why it rained in one place but not in another. The ability to get such specific weather information is something we often overlook, but it’s quite amazing.

Just like we rely on the Internet for reliable and fast connections, measuring the Internet is important and tricky, just like predicting the weather and understanding climate patterns. That’s why we created the Internet Society Pulse. It’s a bit like your weather app, but it gives us a snapshot of the Internet’s health, availability, and how it’s changing.

The Internet doesn’t have country borders, but people want to know how it works in their own country. The Internet Society Pulse Country Reports help with this. They collect and explain information about the Internet in different areas all around the world, including every country, state, and region.

What Makes an Internet Healthy in a Country?

It’s tough to guess if a country’s Internet is healthy without looking at the data. Some may appear healthy due to fast and accessible service, but several factors are taken into account when checking the Internet’s health in a country. We divided these factors into three areas:

A free Internet lets people and groups use different technologies without needing approval and with few obstacles. Keeping an open Internet helps encourage new ideas and ensures it’s ready for future uses. An open Internet is one that anyone can easily access and use.

A worldwide connected Internet is for everyone. It lets networks and users link up without being limited by location. Expanding Internet connections makes it more useful for communication, learning, and business for everyone.

A safe Internet can defend against attacks on its structure, providing a strong service to its users. A reliable Internet meets the users’ expectations by offering a stable and dependable foundation for applications and services.

The Pulse Country Reports show data that Pulse collects from different public sources like APNIC Labs, Facebook, Google, ICANN, IIJ, ITU, Mozilla Firefox Telemetry, PeeringDB, and W3Techs. This data explains how healthy each country’s open Internet environment, worldwide connected infrastructure, and secure and trustworthy Internet are.

Why Measuring the Internet is Important

The ultimate goal in Internet measurement and operations is to predict issues or attacks before they occur. Network operators constantly monitor their network’s performance, allowing them to respond promptly and effectively to maintain customer satisfaction. Some Internet measurements focus on enhancing the understanding of Internet health at the network’s outer edges.

The Pulse Country Reports do not offer a detailed, localized view of this (at least not yet). Instead, they provide an overview of the overall health of all networks within each country. This broader perspective can be helpful in various ways:

  1. Policymakers and decision-makers can use the reports to identify areas of the Internet that require enhancement and develop supportive policies for improvements.
  2. Civil society groups and journalists can utilize the reports to advocate for increased investments and infrastructure and security improvements in regions with lower scores.

For instance, examining the Philippines’ country report reveals specific areas where decision-makers and advocates can focus their efforts to enhance the country’s Internet health and resilience. These areas include:

  • Increasing the number of Internet users.
  • Enhancing the country’s Internet resilience by improving infrastructure, performance, security, and market structures.
  • Encouraging service providers to diversify their international routes and local peering, both of which are vital for strengthening the Internet’s reliability in the country.
  • Urging content providers to secure the DNS supporting their websites.

In simple terms, the Pulse Country Reports offer a big-picture look at the Internet’s overall health. This helps guide decision-makers in recognizing issues and making choices. They can then confirm these concerns and make decisions to invest in policies and infrastructure improvements, ultimately benefiting both their own country’s Internet and the global Internet as a whole.

About the Author: simonc

The Internet We Need: A Plan to Protect Our Digital Future

They were pioneers. They had a big idea. They wanted to create a way for all the different types of networks to communicate with each other. These early innovators worked together, building on each other’s ideas and pushing the limits of what was possible. They opened up a world of new opportunities for the future of humanity.

They were dreamers, even though their vision might have seemed crazy to some. But they believed that billions of people would rely on their creation every day: the Internet. And that’s where we are today. The Internet has become a powerful, life-changing force. It’s easy to forget how much it has made many societies better. To put it simply, many people in the world can’t function without it anymore. But with each passing year, the Internet faces more and more threats.

Protect the open, global Internet while there’s still time.

The Internet is in danger because some powerful groups want to control and use it for their benefit. As you’re reading this, there are threats to the Internet. Some people are trying to damage its essential features by making wrong and shortsighted rules. Others want to divide the Internet into smaller parts with country borders, which weakens its global nature. Some even plan to block access to information and limit free expression through Internet shutdowns.

We need to protect the Internet from these new dangers. We should make sure that regular people control it, not those who want to use it for their own purposes or those who might accidentally damage it.

Our 2023 Action Plan explains how we’ll deal with these challenges. Our goal is to ensure the Internet remains a useful tool for everyone forever. We’ll work together with our global community of partners, members, and supporters to take clear, measurable steps to strengthen and safeguard the Internet. We can’t do this alone. The Internet relies on all of us to secure its future because it’s now closely connected to humanity.

About the Author: simonc

Is Your Internet Browser in Your Control?

At first, browsers were animals that ate leaves and twigs from trees and bushes. They kept their heads up while they ate, while other animals called grazers kept their heads down to munch on grass.

In the 1800s, the word “browser” began to be used in a different way. In Europe, new covered shopping malls became popular. These malls were a place where people could walk around and look at things, especially for women. People who did this were called browsers.

Browsers were different from grazers because they were not looking for anything specific. They were just curious and wanted to see what was around.

The word “browser” also came to mean someone who was interested in new ideas. This was because the 1800s was a time when many new ideas were being invented. People who were interested in these new ideas were called browsers.

The word “browser” is still used today to mean someone who is interested in new things. It is also used to mean the computer program that you use to look at websites.tunesharemore_vertadd_photo_alternate

In the 1800s, new places were created where people could look at things. These places were called department stores. People who went to department stores but didn’t buy anything were called browsers. Browsing became a popular pastime for the middle class.

Browsing is also a popular way to use the internet. People browse the internet to look at websites, even if they don’t buy anything. Browsing the internet is a way to experience the world without having to commit to anything.

The first web browser was created by a British computer scientist named Tim Berners-Lee in 1990. This was a big change in how we use the internet. It was originally called the World Wide Web, and it mixed the idea of the internet with the program itself. Later, they changed the name to Nexus to avoid confusion. In 1991, Berners-Lee introduced this project to his colleagues at CERN, where he was working. In the next few years, other computer scientists at different universities made their own web browsers. Many of these early browsers are not used anymore, like MidasWWW, ViolaWWW, Lynx, Erwise, and Cello.

Mosaic was the first program that made the internet easy to use. In 1994, Gary Wolfe wrote in WIRED about how Mosaic changed the way people experienced the internet. He said, “you can explore the online world freely and easily. Mosaic is not the quickest or most powerful way to find things online. It’s simply the most enjoyable way.” This new enjoyment made the internet more accessible to everyone, not just computer experts. The browser turned the internet from something used mainly by programmers and academics into something for the public. Now, the browser was not just a tool people used to access the internet; it became the way people explored and found things online.

Marc Andreessen went on to create Netscape Navigator, a browser that competed with Microsoft’s Internet Explorer in the late ’90s and early 2000s. Microsoft faced legal issues for including Internet Explorer with its operating system, but by the time the sanctions arrived, Netscape had already lost its dominant position in the market. Netscape released its software as open-source, and it later reemerged as the non-profit Mozilla and the Firefox browser. Google and Apple also entered the competition with their Chrome and Safari browsers in 2003 and 2008.

Google’s browser was different. It had a simple design, focused on add-ons, and frequently updated itself. Eventually, it became the most popular browser, replacing Internet Explorer as the face of the internet. This shift marked a significant moment in the second browser war, which went on from the mid-2000s until 2017. During this time, various browsers competed to break Microsoft’s hold on the market by enhancing their features. These improvements included common online tools like tabbed browsing, private search modes, protection from phishing attacks, and spell checkers.

Tabs became a standard feature in web browsers during the mid-2000s, though they were originally used in an obscure browser called SimulBrowse in the late 1990s. This innovation created a new way to explore the internet by letting people have multiple websites open at the same time. Tabs capture how web browsing both responded to and shaped how we experience the internet. They represent the constantly changing, scattered nature of our focus, where we’re always tempted to click and start something new. Yet, tabs also show our desire to keep our options open, hold onto our momentary interests, and never fully let go of our past online experiences.

The internet browser adds to these concerns. In the 19th century, browsing was a fleeting and temporary activity. But today, your browser remembers the places you’ve visited, the information you’ve looked up, and the questions you’ve asked. It keeps track of your history until you tell it to forget. Your browser doesn’t fully belong to you. It holds a lot of information about how you use the internet and who you are.

When you browse online, the environment changes based on your interests. Unlike flipping through magazines in a store where the other magazines don’t react, the internet constantly responds to your actions. It adapts to your habits, like what you click on and where you spend time, and shows you different things. The concept of casual browsing without commitment, especially in terms of shopping, doesn’t apply here. Using a browser means you’re participating in online activities, and there’s no such thing as idle browsing.

The internet opens doors to countless ideas, people, and things from all over the world, making it feel incredibly vast and accessible. But spending time searching and browsing online can often make you feel confined and stuck, like you’re heading towards an uncertain and sometimes disappointing destination. This might be because there’s no neutral place you can go back to for a fresh start, no stable point to reorient yourself. The internet was perhaps meant to be “surfed” like riding the waves of an ocean, where you’re carried along by natural energy, with the wind in your hair, and so on. However, in a world where the internet adjusts and changes to match your interests, a captivating online browsing session can be more like getting lost in a never-ending journey.

Online browsing is, in a unique way, less expansive than real-life browsing. Now that the browser as a tool has become more important than the browser as a person, what does that make us? Who are we—or, to put it differently, what have we turned into—when we browse the internet? Ironically, it appears that we’re more like grazers. As our search engines become smarter and do more for us—predicting what we need, guiding our attention, understanding our wants—browsing becomes less like casually picking leaves from the tips of plants and more like having someone thrust a handful of disconnected leaves right in front of your face, so close that you can’t see anything else.

About the Author: simonc

5 Tips for Bloggers to Avoid Burnout and Stay Motivated

Starting a blog can be tough for beginners. Besides dealing with the technical and visibility aspects of blogging, there are challenges related to figuring out your focus, content, research, and getting readers.

You work hard every day, but you might not see much success at first. How do you stay motivated during this challenging period? Here are some techniques to help you stay on track.

Do what you love.

Staying motivated becomes much simpler when your mind is always focused on your blog topic. If you’re passionate about your subject, it’s easier to come up with content ideas, connect with your readers, and create a friendly and inviting tone that fosters a strong relationship and grows your readership.

Take it one step at a time.

When you begin blogging, it’s common to feel overwhelmed by all the tasks you think are necessary for its growth. From the start, it’s essential to understand that your blog probably won’t become a huge success overnight, so take things at your own pace, instead of stressing about what you haven’t accomplished yet, set aside time each week to review your achievements and think about how to build on them.

To prevent burnout, it’s important to be gentle with yourself. Otherwise, you might convince yourself that it’s too difficult, you lack the time, and ultimately give up.

Plan, plan, plan.

If you haven’t already, create a flexible but well-defined plan for growing your blog’s content and reach. A clear plan will help you manage your expectations and evaluate the results of your efforts.

Regularly reviewing your progress provides insights that can improve your future promotional strategies and prevents you from trying to do everything at once, which can quickly drain even the most motivated blogger.

While planning, you’ll likely discover some quick wins—tasks that are expected to be satisfying or enjoyable in some way. These could be activities that attract a lot of readers or ones you simply find pleasure in. Space out these tasks so that when things get tough, you know you have a favorite task just around the corner. This can significantly boost your motivation in the long run.

Allow for downtime.

After creating a plan, be sure to include some downtime in it. Avoid constantly working at an exhausting pace; if you do, make it only for short, manageable periods. Allow yourself breaks to spend time with family and friends, and be open to adjusting your schedule.

Most importantly, truly savor your time off—don’t spend it feeling guilty about all the blogging tasks you should be doing.

Realize that everyone has bad days.

It’s a fact that some of us have bad weeks and even months. However, that doesn’t mean you should give up or doubt your abilities. You have what it takes, but you need to learn how to manage it effectively. Don’t be too hard on yourself if you have a tough day. Understand that it’s a part of life.

If you ever feel like quitting, allow yourself to feel that way. Confront your discomfort and see if there’s a way to overcome it or find an alternative solution that can make your blog better. Remember, necessity often leads to innovation. Sometimes, it’s the initial challenges that motivate us to discover solutions that ultimately make our blogs—and our work on them—much more enjoyable.

About the Author: simonc

Learn How to Make Money From Your Blog Directly

Have you ever dreamed of making money from your blog? It’s definitely possible, and there are a number of different ways to do it. In this post, I’m going to share some of the most direct methods for monetizing your blog.

These methods are all pretty straightforward and can be implemented by bloggers of all levels, regardless of their experience or traffic. So, if you’re ready to start making some money from your blog, let’s get started!

Ways to Make Money Directly from Your Blog – These are methods where a blogger earns money directly through their blog.

Ways to Make Money Thanks to Your Blog – These are methods where a blogger earns money as a result of having a blog.

Let’s discuss the ways bloggers can earn direct income.

Advertising

There are various ways to sell ads on a blog. Here are some options:

Display Ads: These are images or text ads that show up on your blog in places like the header, sidebar, or within your content. You can use services like Google AdSense or Media.net to display ads that match your blog’s content and target your audience.

Native Ads: These ads blend in with your blog’s content and provide a seamless advertising experience. Platforms like Taboola and Outbrain offer native advertising where you can display recommended content or sponsored posts on your blog.

Programmatic Advertising: This involves using automated systems to buy and sell ad space in real time. Platforms like Google Ad Manager let you manage and serve ads from various sources, including direct advertisers and ad exchanges.

Direct Ad Sales: Sell ad space directly to advertisers to have more control over pricing and placements. You can create an “Advertise with Us” page on your blog and reach out to potential advertisers. Alternatively, platforms like BuySellAds connect publishers with ad buyers.

Sponsored Content: This involves creating content that promotes a product or service. You can negotiate deals directly with advertisers or use sponsored content marketplaces like IZEA.

In-Text Ads: These ads appear as hyperlinked words within your blog posts. A small ad box or pop-up appears when readers click on the words. Platforms like Infolinks and Sovrn offer in-text advertising for publishers.

Rich Media Ads: These ads include interactive elements like video, audio, or animations. Platforms like Raptive specialize in serving engaging, rich media ads on your blog.

Contextual Ads: These ads are based on your blog’s content. They analyze your pages’ keywords and context to display relevant ads. Networks like Media.net and Adversal offer contextual advertising options for publishers.

Sponsorship

Some bloggers choose to find their own advertisers, which is less common. The systems mentioned earlier can help you find advertisers or automate ads for your blog. But as your blog becomes more popular and influential, you might have other opportunities for private deals.

Big blog networks have people who find advertisers, often working with ad agencies. Smaller bloggers can also consider doing this. I’ve been selling ads on my Digital Photography School blog for years. As it has grown in traffic and visibility, I’ve attracted bigger companies that are willing to pay more for ad space. The blog now has programmatic ads and occasional sponsorships from companies that buy a mix of banner, newsletter, and text ads.

If you want to try this, focus on advertisers in your niche who have products closely related to what you write about. You can offer them different types of ads, like banners, buttons, text links, mentions in newsletters, and even sponsorships for individual posts. When you write a sponsored post, always be clear with your readers that it’s sponsored.

Affiliate Programs

Affiliate programs are when you earn a commission by telling your readers about a product or service, and they buy it from a company. One of the most popular programs for bloggers is Amazon, which has lots of products you can link to. There are also other programs, like Linkshare, Commission Junction, Clickbank, Shareasale, and Impact, that work with many different companies and products.

Making money from affiliate programs can take some effort, maybe even more than ads, but choosing the right program for your blog and topic can be profitable.

Selling/Flipping Blogs

The thought of selling your blog might cross your mind, but it’s not very common… yet (I think this is changing). Some bloggers start a blog with the idea of selling it in the future, but not many succeed. Instead of starting with this goal, I believe it’s better to start with the aim of building a high-quality site that has lots of readers and makes a good income. That way, you’re more likely to find buyers later on.

If, in the future, you make your blog business something you can sell, you can advertise it on websites like Flippa, Empire Flippers, and FE International.

Donations and Tip Jars

A few blogs are earning well through platforms like Ko-fi and Buy Me a Coffee, where readers can voluntarily donate money. To make this successful, you need a big and loyal audience (having wealthy readers can be a plus). However, most bloggers don’t have enough readers or a super dedicated following to make this work. Many others are offering extra content and value through paid subscriptions.

Merchandise

Another way some blogs make money is by selling things like T-shirts, mugs, stickers, and more with their blog’s name, logo, or slogans on them. This can be successful if you have a really cool merchandise collection or if you’re a blogger with super dedicated fans who love your blog. It works better for certain blog topics than others.

Selling Subscriptions

Charging your readers for content is becoming more common, especially in the world of podcasts. While many websites have been successful with this (like community membership sites), blogs are also starting to give it a try. However, most bloggers who have attempted it face a challenge. For many topics people start blogs about, free websites are already available. To make it work, you’d need to offer premium or exclusive content, have real expertise in a subject, and have an engaged audience that feels a strong connection to you.

About the Author: simonc